The technology inside your flats
Every element has a job. Here’s what it does.
☁ CloudFoam™ Footbed
The heart of the shoe. CloudFoam™ is a high-density foam compound engineered to do two things standard foam can’t: provide genuine arch support, and maintain it all day without compressing flat.
It distributes your body weight across the entire footbed rather than concentrating pressure at the heel and ball of the foot — the two spots where most flats cause pain.
Result: Your foot is cradled from heel to toe, every step, all day.
🛡️ Slip-Resistant Outsole
Our outsole is flexible vulcanized rubber with a directional grip pattern tested on wet pavement, polished tile, hardwood, and cobblestones.
Result: Confident footing in any indoor or outdoor environment.
🔄 Pivotable Heel Strap
A simple pivot mechanism lets you switch between two modes: strap secured for stability during long walks, or folded forward for a clean slip-on profile. No buckles, no velcro, no faff — just flip it with your fingers.
Result: One shoe that works as both a secured flat and a classic mule.
🦶 Wide Toe Box Construction
The upper is cut with a wider, rounder profile at the toe than standard ballet flats. This accommodates natural toe splay — the way your toes spread slightly under body weight when walking.
It also means no pressure on the sides of your foot, making these suitable for people with bunions or wider feet who normally can’t wear flats.
Result: Zero hot spots, zero pinching, from the first step.
🧼 Washable & Odour-Resistant Materials
The materials used throughout are chosen to resist odour build-up and withstand a rinse under the tap. No special cleaning products required. Soap, water, air dry.
Result: Your shoes last longer and look fresh longer.
✨ Charmz™ Compatibility
The upper includes attachment points compatible with our Charmz™ accessories, letting you personalise each pair. Swap them out in seconds.
Result: One pair of flats, endless looks.
See the technology in action.
Shop the Flats →